:root {
  --plum: #86143a;
  --plum-deep: #471024;
  --mulberry: #68122e;
  --apricot: #ee9caf;
  --apricot-soft: #f5c9d2;
  --cream: #faf4eb;
  --paper: #fffaf3;
  --mint: #dce9d7;
  --olive: #a6b486;
  --lilac: #cdb1d8;
  --orange: #e36d43;
  --brown: #5a2c1d;
  --ink: #281019;
  --line: rgba(33, 27, 29, 0.2);
  --serif: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
  --script: "Snell Roundhand", "Brush Script MT", "Segoe Script", cursive;
  --sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--cream);
  font-family: var(--sans);
  font-size: 1rem;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
}

body.menu-open {
  overflow: hidden;
}

a {
  color: inherit;
}

img {
  display: block;
  max-width: 100%;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

:focus-visible {
  outline: 3px solid var(--apricot);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  top: 0.75rem;
  left: 0.75rem;
  z-index: 1000;
  padding: 0.75rem 1rem;
  color: var(--paper);
  background: var(--plum-deep);
  border-radius: 999px;
  transform: translateY(-160%);
  transition: transform 180ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  z-index: 30;
  display: flex;
  align-items: center;
  justify-content: space-between;
  width: min(100% - 3rem, 1440px);
  margin: 0 auto;
  padding: 1.4rem 0;
  border-bottom: 1px solid rgba(50, 21, 47, 0.25);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.72rem;
  color: var(--plum);
  font-weight: 750;
  letter-spacing: -0.025em;
  text-decoration: none;
}

.brand-logo {
  width: 8.4rem;
  height: auto;
  object-fit: contain;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: clamp(0.8rem, 1.55vw, 1.75rem);
}

.site-nav a {
  font-size: 0.82rem;
  font-weight: 650;
  text-decoration: none;
}

.site-nav a:not(.nav-cta) {
  position: relative;
}

.site-nav a:not(.nav-cta)::after {
  position: absolute;
  right: 0;
  bottom: -0.35rem;
  left: 0;
  height: 1px;
  content: "";
  background: currentColor;
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 180ms ease;
}

.site-nav a:hover::after {
  transform: scaleX(1);
  transform-origin: left;
}

.site-nav a[aria-current="page"]::after {
  transform: scaleX(1);
}

.nav-cta {
  padding: 0.62rem 1.05rem;
  color: var(--paper);
  background: var(--plum);
  border-radius: 999px;
}

.menu-button {
  display: none;
}

.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 0.92fr) minmax(22rem, 1.08fr);
  gap: clamp(2rem, 6vw, 7rem);
  align-items: center;
  min-height: 860px;
  padding: 9.5rem max(5vw, calc((100vw - 1440px) / 2)) 5rem;
  overflow: hidden;
  background:
    radial-gradient(circle at 12% 18%, rgba(238, 156, 175, 0.38), transparent 27rem),
    linear-gradient(105deg, var(--cream) 0 61%, var(--mint) 61% 100%);
}

.hero::before {
  position: absolute;
  top: 24%;
  left: -7rem;
  width: 16rem;
  height: 16rem;
  content: "";
  border: 1px solid rgba(50, 21, 47, 0.18);
  border-radius: 50%;
}

.hero-copy {
  position: relative;
  z-index: 2;
  max-width: 42rem;
}

.eyebrow {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  margin: 0 0 1.25rem;
  font-size: 0.76rem;
  font-weight: 750;
  letter-spacing: 0.13em;
  line-height: 1.3;
  text-transform: uppercase;
}

.eyebrow span {
  width: 1.75rem;
  height: 1px;
  background: currentColor;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2 {
  font-family: var(--serif);
  font-weight: 450;
  letter-spacing: -0.055em;
  line-height: 0.96;
}

h1 {
  max-width: 12ch;
  margin-bottom: 1.7rem;
  color: var(--plum);
  font-size: clamp(4rem, 6.6vw, 7.6rem);
}

h1 em,
.manifesto em {
  color: #cd4e78;
  font-family: var(--script);
  font-weight: 400;
}

.hero-intro {
  max-width: 35rem;
  margin-bottom: 2rem;
  font-size: clamp(1.08rem, 1.35vw, 1.32rem);
  line-height: 1.55;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 1.4rem;
  align-items: center;
}

.button {
  display: inline-flex;
  gap: 1.3rem;
  align-items: center;
  justify-content: space-between;
  min-height: 3.35rem;
  padding: 0.82rem 1.15rem 0.82rem 1.35rem;
  border: 1px solid transparent;
  border-radius: 999px;
  font-size: 0.9rem;
  font-weight: 750;
  text-decoration: none;
  transition: transform 180ms ease, background 180ms ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button-primary {
  color: var(--paper);
  background: var(--plum);
}

.button-primary:hover {
  background: var(--mulberry);
}

.text-link {
  padding: 0.4rem 0;
  font-size: 0.92rem;
  font-weight: 750;
  text-underline-offset: 0.35rem;
}

.hero-visual {
  position: relative;
  justify-self: stretch;
}

.image-frame {
  position: relative;
  width: 100%;
  height: clamp(31rem, 63vw, 45rem);
  max-height: 720px;
  overflow: hidden;
  background: var(--apricot-soft);
  border: 0.7rem solid var(--paper);
  border-radius: 1.2rem;
  box-shadow: 1.35rem 1.35rem 0 var(--lilac);
  transform: rotate(1deg);
}

.image-frame::after {
  position: absolute;
  inset: 0;
  content: "";
  background: linear-gradient(180deg, transparent 56%, rgba(37, 16, 34, 0.18));
  pointer-events: none;
}

.image-frame img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 56% center;
}

.hero-note {
  position: absolute;
  right: -1.8rem;
  bottom: 2rem;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 0.8rem;
  width: min(19rem, 70%);
  padding: 1.25rem;
  color: var(--paper);
  background: var(--brown);
  border-radius: 0.35rem;
  transform: rotate(-2deg);
}

.hero-note p {
  margin-bottom: 0;
  font-family: var(--serif);
  font-size: 1.08rem;
  line-height: 1.25;
}

.note-number {
  color: var(--apricot-soft);
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.1em;
}

.side-note {
  position: absolute;
  right: 1.1rem;
  bottom: 5.5rem;
  margin: 0;
  color: var(--plum);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  transform: rotate(90deg) translateX(100%);
  transform-origin: right bottom;
}

.proof-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  padding: 0 max(5vw, calc((100vw - 1440px) / 2));
  color: var(--paper);
  background: var(--brown);
}

.proof-item {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1rem;
  align-items: center;
  min-height: 8.5rem;
  padding: 1.5rem clamp(1rem, 3vw, 3rem);
  border-right: 1px solid rgba(255, 250, 241, 0.2);
}

.proof-item:first-child {
  padding-left: 0;
}

.proof-item:last-child {
  border-right: 0;
}

.proof-item strong {
  color: var(--apricot-soft);
  font-family: var(--serif);
  font-size: clamp(2.5rem, 4vw, 4.25rem);
  font-weight: 450;
  line-height: 1;
}

.proof-item span {
  max-width: 11rem;
  font-size: 0.82rem;
  font-weight: 650;
  line-height: 1.35;
}

.section-pad {
  padding: clamp(6rem, 10vw, 10rem) max(5vw, calc((100vw - 1440px) / 2));
}

.about {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 3rem 7vw;
  background: var(--paper);
}

.section-heading h2,
.future-heading h2,
.connect h2 {
  margin-bottom: 0;
  color: var(--plum);
  font-size: clamp(3.4rem, 6vw, 6.7rem);
}

.about-copy {
  max-width: 39rem;
  justify-self: end;
  padding-top: 2rem;
}

.lead {
  font-family: var(--serif);
  font-size: clamp(1.5rem, 2.2vw, 2.2rem);
  letter-spacing: -0.025em;
  line-height: 1.25;
}

.about-copy > p:last-child,
.fridays-copy > p:not(.lead),
.future-heading > p:last-child,
.connect-copy > p:last-child {
  font-size: 1.02rem;
  line-height: 1.75;
}

.values-grid {
  display: grid;
  grid-column: 1 / -1;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-top: clamp(2.5rem, 6vw, 5.5rem);
}

.value-card {
  display: flex;
  flex-direction: column;
  min-height: 25rem;
  padding: clamp(1.5rem, 3vw, 2.6rem);
  border-radius: 1.2rem;
}

.value-card .card-index {
  margin-bottom: auto;
  font-size: 0.75rem;
  font-weight: 800;
  letter-spacing: 0.12em;
}

.value-card h3 {
  margin-bottom: 0.55rem;
  font-family: var(--serif);
  font-size: clamp(2.2rem, 3vw, 3.2rem);
  font-weight: 450;
  letter-spacing: -0.04em;
}

.value-card p {
  max-width: 24rem;
  margin-bottom: 0;
  font-size: 0.95rem;
  line-height: 1.6;
}

.value-plum {
  color: var(--paper);
  background: var(--mulberry);
  transform: rotate(-1deg);
}

.value-apricot {
  background: var(--apricot);
  transform: translateY(1.5rem) rotate(1deg);
}

.value-cream {
  background: var(--mint);
  border: 1px solid var(--line);
  transform: rotate(-0.5deg);
}

.fridays {
  color: var(--paper);
  background: var(--plum-deep);
}

.fridays-intro {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 3rem 8vw;
  align-items: start;
}

.section-heading.light h2,
.section-heading.light {
  color: var(--paper);
}

.fridays-copy {
  max-width: 42rem;
  justify-self: end;
}

.fridays-copy .lead {
  color: var(--apricot-soft);
}

.fridays-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin: 2rem 0;
}

.fridays-meta span {
  padding: 0.55rem 0.85rem;
  border: 1px solid rgba(255, 250, 241, 0.32);
  border-radius: 999px;
  font-size: 0.8rem;
  font-weight: 700;
}

.button-light {
  color: var(--plum-deep);
  background: var(--apricot-soft);
}

.button-light:hover {
  background: var(--paper);
}

.rhythm {
  display: grid;
  grid-template-columns: minmax(12rem, 0.62fr) 2fr;
  gap: 3rem;
  padding: 0 max(5vw, calc((100vw - 1440px) / 2)) clamp(6rem, 10vw, 10rem);
}

.rhythm-label {
  margin: 0;
  color: var(--apricot-soft);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.rhythm ol {
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid rgba(255, 250, 241, 0.24);
}

.rhythm li {
  display: grid;
  grid-template-columns: 3rem minmax(12rem, 1fr) minmax(10rem, 0.85fr);
  gap: 1rem;
  align-items: center;
  padding: 1.35rem 0;
  border-bottom: 1px solid rgba(255, 250, 241, 0.24);
}

.rhythm li > span {
  color: var(--apricot-soft);
  font-size: 0.72rem;
  font-weight: 800;
}

.rhythm li strong {
  font-family: var(--serif);
  font-size: 1.42rem;
  font-weight: 450;
}

.rhythm li small {
  color: rgba(255, 250, 241, 0.68);
  font-size: 0.83rem;
}

.flow-form-wrap {
  display: grid;
  grid-template-columns: minmax(14rem, 0.62fr) minmax(0, 2fr);
  gap: 3rem;
  padding-top: 0;
  background: var(--plum-deep);
}

.flow-form-heading {
  align-self: start;
  padding-top: 1rem;
}

.flow-form-heading h2 {
  max-width: 9ch;
  margin-bottom: 1.5rem;
  color: var(--paper);
  font-size: clamp(3rem, 5vw, 5.6rem);
}

.flow-form-heading > p:last-child {
  max-width: 24rem;
  color: rgba(255, 250, 241, 0.76);
}

.flow-form-frame {
  padding: clamp(0.75rem, 2vw, 1.25rem);
  overflow: hidden;
  background: var(--paper);
  border-radius: 1.25rem;
}

.flow-form-frame iframe {
  display: block;
  width: 100%;
  height: min(76rem, 130vh);
  min-height: 56rem;
  border: 0;
  border-radius: 0.8rem;
  background: #fff;
}

.form-fallback {
  margin: 0.85rem 0 0;
  color: var(--ink);
  font-size: 0.86rem;
  text-align: center;
}

.form-fallback a {
  color: var(--plum);
  font-weight: 750;
}

.manifesto {
  position: relative;
  display: grid;
  min-height: 42rem;
  place-items: center;
  padding: 6rem 1.5rem;
  overflow: hidden;
  text-align: center;
  background:
    radial-gradient(circle at 50% 50%, rgba(255, 250, 241, 0.21) 0 19%, transparent 19.4%),
    var(--apricot);
}

.manifesto::before,
.manifesto::after {
  position: absolute;
  width: 34rem;
  height: 34rem;
  content: "";
  border: 1px solid rgba(50, 21, 47, 0.22);
  border-radius: 50%;
}

.manifesto::before {
  top: -20rem;
  left: -11rem;
}

.manifesto::after {
  right: -12rem;
  bottom: -22rem;
}

.manifesto p {
  position: relative;
  z-index: 1;
  margin: 0;
  color: var(--plum);
  font-family: var(--serif);
  font-size: clamp(4rem, 9vw, 9.5rem);
  letter-spacing: -0.06em;
  line-height: 0.85;
}

.manifesto em {
  color: var(--paper);
  font-family: var(--script);
}

.manifesto-stamp {
  position: absolute;
  right: 8vw;
  bottom: 4rem;
  display: grid;
  width: 7rem;
  height: 7rem;
  place-items: center;
  color: var(--paper);
  background: var(--plum);
  border-radius: 50%;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.08em;
  line-height: 1.3;
  text-align: center;
  text-transform: uppercase;
  transform: rotate(8deg);
}

.future {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: 4rem 8vw;
  background: var(--cream);
}

.future-heading {
  position: sticky;
  top: 3rem;
  align-self: start;
}

.future-heading h2 {
  max-width: 12ch;
  margin-bottom: 2rem;
}

.future-heading > p:last-child {
  max-width: 33rem;
}

.future-list {
  border-top: 1px solid var(--line);
}

.future-item {
  display: grid;
  grid-template-columns: 3rem 1fr;
  gap: 1.5rem;
  min-height: 12rem;
  padding: 2rem 0;
  border-bottom: 1px solid var(--line);
}

.future-item > span {
  color: var(--mulberry);
  font-size: 0.72rem;
  font-weight: 800;
}

.future-item h3 {
  margin-bottom: 0.55rem;
  color: var(--plum);
  font-family: var(--serif);
  font-size: clamp(2rem, 3vw, 3rem);
  font-weight: 450;
  letter-spacing: -0.04em;
}

.future-item p {
  max-width: 31rem;
  margin-bottom: 0;
}

.principles {
  overflow: hidden;
  color: var(--plum-deep);
  background: var(--olive);
  border-top: 1px solid rgba(71, 16, 36, 0.25);
  border-bottom: 1px solid rgba(71, 16, 36, 0.25);
}

.principles-track {
  display: flex;
  gap: 2.2rem;
  align-items: center;
  width: max-content;
  padding: 1.5rem 0;
  animation: ticker 32s linear infinite;
}

.principles-track span {
  font-family: var(--serif);
  font-size: 1.65rem;
  white-space: nowrap;
}

.principles-track i {
  color: var(--cream);
  font-style: normal;
}

@keyframes ticker {
  to { transform: translateX(-50%); }
}

.connect {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 4rem 8vw;
  color: var(--paper);
  background: var(--plum);
}

.connect .eyebrow,
.connect h2 {
  color: var(--paper);
}

.connect h2 {
  max-width: 10ch;
  margin-bottom: 2rem;
}

.connect-copy > p:last-child {
  max-width: 35rem;
  color: rgba(255, 250, 241, 0.76);
}

.connect-actions {
  display: flex;
  flex-direction: column;
  justify-content: center;
  border-top: 1px solid rgba(255, 250, 241, 0.28);
}

.connect-card {
  position: relative;
  display: grid;
  gap: 0.3rem;
  padding: 1.8rem 3rem 1.8rem 0;
  text-decoration: none;
  border-bottom: 1px solid rgba(255, 250, 241, 0.28);
}

.connect-card span {
  color: var(--apricot-soft);
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.11em;
  text-transform: uppercase;
}

.connect-card strong {
  overflow-wrap: anywhere;
  font-family: var(--serif);
  font-size: clamp(1.55rem, 2.8vw, 2.8rem);
  font-weight: 450;
}

.connect-card i {
  position: absolute;
  top: 50%;
  right: 0.2rem;
  font-size: 1.5rem;
  font-style: normal;
  transform: translateY(-50%);
  transition: transform 180ms ease;
}

.connect-card:hover i {
  transform: translate(0.25rem, -65%);
}

.site-footer {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 3rem;
  align-items: center;
  padding: 2.3rem max(5vw, calc((100vw - 1440px) / 2));
  color: var(--paper);
  background: var(--plum-deep);
}

.brand-footer {
  width: fit-content;
  padding: 0;
  background: transparent;
}

.site-footer > p {
  max-width: 30rem;
  margin: 0;
  color: rgba(255, 250, 241, 0.66);
  font-size: 0.82rem;
}

.footer-meta {
  display: flex;
  gap: 1.1rem;
  color: rgba(255, 250, 241, 0.7);
  font-size: 0.72rem;
}

/* Gallery */
.gallery-page {
  background: var(--paper);
}

.gallery-hero {
  position: relative;
  min-height: 46rem;
  padding: 12rem max(5vw, calc((100vw - 1440px) / 2)) 6rem;
  overflow: hidden;
  background:
    radial-gradient(circle at 84% 24%, rgba(205, 177, 216, 0.75) 0 10rem, transparent 10.1rem),
    linear-gradient(118deg, var(--cream) 0 66%, var(--apricot-soft) 66% 100%);
}

.gallery-hero::after {
  position: absolute;
  right: 8vw;
  bottom: -12rem;
  width: 30rem;
  height: 30rem;
  content: "";
  border: 1px solid rgba(71, 16, 36, 0.22);
  border-radius: 50%;
}

.gallery-title {
  max-width: 11ch;
  margin-bottom: 2rem;
  font-size: clamp(4.5rem, 9vw, 9.5rem);
}

.gallery-title em,
.gallery-close em {
  color: #cd4e78;
  font-family: var(--script);
  font-weight: 400;
}

.gallery-intro {
  max-width: 36rem;
  margin-bottom: 0;
  font-family: var(--serif);
  font-size: clamp(1.35rem, 2.1vw, 2rem);
  line-height: 1.35;
}

.gallery-count {
  position: absolute;
  right: max(5vw, calc((100vw - 1440px) / 2));
  bottom: 4rem;
  color: var(--plum);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.15em;
}

.gallery-section {
  padding: clamp(4rem, 8vw, 8rem) max(5vw, calc((100vw - 1440px) / 2));
  background: var(--paper);
}

.gallery-grid {
  columns: 3 19rem;
  column-gap: clamp(0.8rem, 1.6vw, 1.4rem);
}

.gallery-item {
  position: relative;
  margin: 0 0 clamp(1.4rem, 2.4vw, 2.2rem);
  break-inside: avoid;
}

.gallery-item img,
.gallery-item video {
  display: block;
  width: 100%;
  height: auto;
  max-height: 46rem;
  object-fit: cover;
  background: var(--mint);
  border-radius: 0.65rem;
}

.gallery-motion video {
  aspect-ratio: 3 / 4;
}

.gallery-item figcaption {
  display: flex;
  gap: 0.7rem;
  align-items: baseline;
  padding: 0.8rem 0.2rem 0;
  color: var(--plum-deep);
  font-family: var(--serif);
  font-size: 1.08rem;
  line-height: 1.35;
}

.gallery-item figcaption span {
  color: var(--plum);
  font-family: var(--sans);
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.1em;
}

.gallery-close {
  display: flex;
  gap: 3rem;
  align-items: flex-end;
  justify-content: space-between;
  padding: clamp(5rem, 9vw, 9rem) max(5vw, calc((100vw - 1440px) / 2));
  color: var(--paper);
  background: var(--brown);
}

.gallery-close p {
  margin-bottom: 0;
  font-family: var(--serif);
  font-size: clamp(3.5rem, 7vw, 7.5rem);
  letter-spacing: -0.055em;
  line-height: 0.92;
}

.gallery-close .button-primary {
  flex: 0 0 auto;
  background: var(--apricot-soft);
  color: var(--plum-deep);
}

.services {
  position: relative;
  overflow: hidden;
  background: var(--mint);
}

.services::before {
  position: absolute;
  top: 0;
  right: 0;
  left: 0;
  height: 1rem;
  content: "";
  background: repeating-linear-gradient(90deg, var(--plum) 0 3.2rem, var(--apricot) 3.2rem 6.4rem);
}

.services-heading {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 1rem 7vw;
  align-items: start;
  margin-bottom: clamp(3rem, 6vw, 5.5rem);
}

.services-heading .eyebrow {
  grid-column: 1 / -1;
}

.services-heading h2,
.shop-heading h2 {
  margin-bottom: 0;
  color: var(--plum);
  font-family: var(--serif);
  font-size: clamp(3.5rem, 6vw, 6.8rem);
  font-weight: 450;
  letter-spacing: -0.055em;
  line-height: 0.95;
}

.services-heading .lead {
  max-width: 39rem;
  margin-bottom: 0;
  justify-self: end;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1rem;
}

.service-card {
  position: relative;
  display: flex;
  flex-direction: column;
  min-height: 23rem;
  padding: clamp(1.5rem, 3vw, 2.6rem);
  border: 1px solid rgba(71, 16, 36, 0.16);
  border-radius: 0.7rem;
}

.service-card:nth-child(2),
.service-card:nth-child(4) {
  transform: translateY(1.4rem);
}

.service-number {
  align-self: flex-end;
  margin-bottom: auto;
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.12em;
}

.service-for {
  margin-bottom: 0.65rem;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.service-card h3 {
  max-width: 13ch;
  margin-bottom: 0.7rem;
  font-family: var(--serif);
  font-size: clamp(2.15rem, 3.2vw, 3.35rem);
  font-weight: 450;
  letter-spacing: -0.045em;
  line-height: 1;
}

.service-card > p:last-child {
  max-width: 34rem;
  margin-bottom: 0;
}

.service-wine {
  color: var(--paper);
  background: var(--plum);
}

.service-lilac {
  background: var(--lilac);
}

.service-pink {
  background: var(--apricot-soft);
}

.service-olive {
  background: var(--olive);
}

.service-cta {
  display: flex;
  gap: 2rem;
  align-items: center;
  justify-content: space-between;
  margin-top: 4.5rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(71, 16, 36, 0.25);
}

.service-cta p {
  max-width: 39rem;
  margin-bottom: 0;
}

.shop {
  color: var(--plum-deep);
  background: var(--lilac);
}

.shop-heading {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 2rem 7vw;
  align-items: end;
  margin-bottom: clamp(3rem, 6vw, 5rem);
}

.shop-heading .eyebrow {
  grid-column: 1 / -1;
}

.shop-heading h2 {
  max-width: 11ch;
}

.shop-heading h2 em {
  color: var(--plum);
  font-family: var(--script);
  font-weight: 400;
}

.shop-heading > p:last-child {
  max-width: 35rem;
  margin-bottom: 0.5rem;
  font-size: 1.02rem;
  line-height: 1.75;
}

.product-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.1rem;
}

.product-card {
  overflow: hidden;
  background: var(--paper);
  border: 1px solid rgba(71, 16, 36, 0.2);
  border-radius: 0.65rem;
  transition: transform 220ms ease, box-shadow 220ms ease;
}

.product-card:hover {
  box-shadow: 0.8rem 0.8rem 0 rgba(71, 16, 36, 0.13);
  transform: translate(-0.25rem, -0.25rem);
}

.product-art {
  display: grid;
  min-height: 25rem;
  place-items: center;
  padding: 2rem;
  overflow: hidden;
}

.product-art span {
  position: relative;
  z-index: 1;
  display: block;
  color: var(--plum);
  font-family: var(--serif);
  font-size: clamp(3.2rem, 6vw, 6.6rem);
  font-weight: 450;
  letter-spacing: -0.07em;
  line-height: 0.78;
  text-align: center;
}

.product-journal .product-art {
  background: var(--plum);
}

.product-journal .product-art span {
  color: var(--apricot-soft);
}

.product-stationery .product-art {
  background: repeating-linear-gradient(90deg, var(--mint) 0 2.2rem, var(--apricot) 2.2rem 4.4rem);
}

.product-stationery .product-art span {
  padding: 2.5rem 3rem;
  background: var(--cream);
  box-shadow: 0.65rem 0.65rem 0 rgba(71, 16, 36, 0.14);
  font-family: var(--script);
  transform: rotate(-3deg);
}

.product-tote .product-art {
  background:
    radial-gradient(circle at 18% 25%, var(--apricot) 0 7rem, transparent 7.1rem),
    radial-gradient(circle at 82% 72%, var(--orange) 0 5.5rem, transparent 5.6rem),
    var(--cream);
}

.product-tote .product-art span {
  font-size: clamp(4.5rem, 8vw, 8.2rem);
  text-transform: uppercase;
}

.product-bottle .product-art {
  background: var(--olive);
}

.product-bottle .product-art span {
  color: var(--plum-deep);
  font-family: var(--script);
  font-size: clamp(4rem, 7vw, 7.5rem);
  transform: rotate(-4deg);
}

.product-info {
  display: flex;
  gap: 1rem;
  align-items: flex-end;
  justify-content: space-between;
  padding: 1.3rem 1.5rem 1.5rem;
}

.product-info p {
  margin-bottom: 0.15rem;
  color: rgba(71, 16, 36, 0.7);
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.product-info h3 {
  margin-bottom: 0;
  font-family: var(--serif);
  font-size: 1.75rem;
  font-weight: 450;
  letter-spacing: -0.035em;
}

.product-info > span {
  flex: 0 0 auto;
  padding: 0.38rem 0.65rem;
  color: var(--paper);
  background: var(--plum);
  border-radius: 999px;
  font-size: 0.66rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.shop-cta {
  display: flex;
  gap: 1.5rem;
  align-items: center;
  justify-content: flex-end;
  margin-top: 2.2rem;
}

.shop-cta p {
  margin-bottom: 0;
  font-family: var(--serif);
  font-size: 1.35rem;
}

.button-shop {
  color: var(--paper);
  background: var(--plum-deep);
}

.button-shop:hover {
  background: var(--plum);
}

.reveal {
  opacity: 0;
  transform: translateY(1.5rem);
  transition: opacity 700ms ease, transform 700ms cubic-bezier(0.2, 0.7, 0.2, 1);
}

.reveal[data-delay="1"] { transition-delay: 100ms; }
.reveal[data-delay="2"] { transition-delay: 200ms; }
.reveal.is-visible { opacity: 1; transform: translateY(0); }
.product-card.reveal.is-visible:hover { transform: translate(-0.25rem, -0.25rem); }

@media (max-width: 980px) {
  .site-header {
    width: calc(100% - 2rem);
  }

  .brand-logo {
    width: 7.5rem;
  }

  .menu-button {
    position: relative;
    z-index: 40;
    display: flex;
    gap: 0.65rem;
    align-items: center;
    padding: 0.65rem 0.8rem;
    color: var(--plum);
    background: transparent;
    border: 1px solid rgba(50, 21, 47, 0.3);
    border-radius: 999px;
    font: 700 0.8rem var(--sans);
  }

  .menu-lines {
    display: grid;
    gap: 4px;
    width: 1rem;
  }

  .menu-lines i {
    display: block;
    height: 1px;
    background: currentColor;
    transition: transform 180ms ease;
  }

  .menu-button[aria-expanded="true"] .menu-lines i:first-child { transform: translateY(2.5px) rotate(45deg); }
  .menu-button[aria-expanded="true"] .menu-lines i:last-child { transform: translateY(-2.5px) rotate(-45deg); }

  .site-nav {
    position: fixed;
    inset: 0;
    z-index: 35;
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    justify-content: center;
    padding: 5rem 2rem;
    color: var(--paper);
    background: var(--plum);
    visibility: hidden;
    opacity: 0;
    transform: translateY(-1rem);
    transition: opacity 220ms ease, transform 220ms ease, visibility 220ms;
  }

  .site-nav.is-open {
    visibility: visible;
    opacity: 1;
    transform: translateY(0);
  }

  .site-nav a {
    font-family: var(--serif);
    font-size: clamp(2.4rem, 8vw, 4.5rem);
    font-weight: 450;
    letter-spacing: -0.04em;
  }

  .site-nav .nav-cta {
    padding: 0;
    color: var(--apricot-soft);
    background: transparent;
  }

  .menu-open .menu-button {
    color: var(--paper);
    border-color: rgba(255, 250, 241, 0.4);
  }

  .hero {
    grid-template-columns: 1fr;
    gap: 3.5rem;
    min-height: auto;
    padding: 9.5rem 1.5rem 5rem;
    background: var(--mint);
  }

  .hero-copy {
    max-width: 46rem;
  }

  .hero-visual {
    width: min(100%, 44rem);
    justify-self: end;
  }

  .image-frame {
    height: min(110vw, 42rem);
  }

  .side-note {
    display: none;
  }

  .proof-strip {
    padding-right: 1.5rem;
    padding-left: 1.5rem;
  }

  .proof-item {
    grid-template-columns: 1fr;
    gap: 0.5rem;
  }

  .section-pad {
    padding-right: 1.5rem;
    padding-left: 1.5rem;
  }

  .about,
  .fridays-intro,
  .future,
  .connect {
    grid-template-columns: 1fr;
  }

  .services-heading,
  .shop-heading {
    grid-template-columns: 1fr;
  }

  .services-heading .lead {
    max-width: 43rem;
    justify-self: start;
  }

  .about-copy,
  .fridays-copy {
    max-width: 43rem;
    justify-self: start;
    padding-top: 0;
  }

  .rhythm {
    grid-template-columns: 1fr;
    padding-right: 1.5rem;
    padding-left: 1.5rem;
  }

  .flow-form-wrap {
    grid-template-columns: 1fr;
  }

  .flow-form-heading h2 {
    max-width: 12ch;
  }

  .future-heading {
    position: static;
  }

  .connect-actions {
    max-width: 46rem;
  }

  .site-footer {
    grid-template-columns: 1fr 1fr;
    padding-right: 1.5rem;
    padding-left: 1.5rem;
  }

  .site-footer > p {
    text-align: right;
  }

  .footer-meta {
    grid-column: 1 / -1;
    justify-content: space-between;
    padding-top: 1.5rem;
    border-top: 1px solid rgba(255, 250, 241, 0.16);
  }

  .gallery-hero {
    min-height: 42rem;
    padding-right: 1.5rem;
    padding-left: 1.5rem;
  }

  .gallery-count {
    right: 1.5rem;
  }

  .gallery-section,
  .gallery-close {
    padding-right: 1.5rem;
    padding-left: 1.5rem;
  }
}

@media (max-width: 680px) {
  .hero {
    padding-top: 8.2rem;
  }

  h1 {
    font-size: clamp(3.6rem, 17vw, 5.8rem);
  }

  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
  }

  .hero-note {
    right: -0.4rem;
    bottom: 1.2rem;
    width: 76%;
  }

  .proof-strip {
    grid-template-columns: 1fr;
    padding: 1rem 1.5rem;
  }

  .proof-item,
  .proof-item:first-child {
    grid-template-columns: 6rem 1fr;
    min-height: 6.7rem;
    padding: 1rem 0;
    border-right: 0;
    border-bottom: 1px solid rgba(255, 250, 241, 0.2);
  }

  .proof-item:last-child {
    border-bottom: 0;
  }

  .section-heading h2,
  .future-heading h2,
  .connect h2,
  .services-heading h2,
  .shop-heading h2 {
    font-size: clamp(3.2rem, 15vw, 5rem);
  }

  .values-grid {
    grid-template-columns: 1fr;
    gap: 0.75rem;
  }

  .value-card {
    min-height: 20rem;
  }

  .value-plum,
  .value-apricot,
  .value-cream {
    transform: none;
  }

  .service-grid,
  .product-grid {
    grid-template-columns: 1fr;
  }

  .service-card,
  .service-card:nth-child(2),
  .service-card:nth-child(4) {
    min-height: 19rem;
    transform: none;
  }

  .service-cta,
  .shop-cta {
    flex-direction: column;
    align-items: flex-start;
  }

  .product-art {
    min-height: 20rem;
  }

  .rhythm li {
    grid-template-columns: 2.3rem 1fr;
  }

  .rhythm li small {
    grid-column: 2;
  }

  .flow-form-frame {
    padding: 0.45rem;
    border-radius: 0.9rem;
  }

  .flow-form-frame iframe {
    height: 76rem;
    min-height: 52rem;
  }

  .manifesto {
    min-height: 34rem;
  }

  .manifesto p {
    font-size: clamp(3.5rem, 18vw, 6.4rem);
  }

  .manifesto-stamp {
    right: 1.5rem;
    bottom: 2rem;
    width: 6rem;
    height: 6rem;
    font-size: 0.63rem;
  }

  .future-item {
    grid-template-columns: 2rem 1fr;
  }

  .connect-card strong {
    font-size: 1.45rem;
  }

  .site-footer {
    grid-template-columns: 1fr;
  }

  .site-footer > p {
    text-align: left;
  }

  .footer-meta {
    grid-column: auto;
    flex-direction: column;
    gap: 0.35rem;
  }

  .gallery-hero {
    min-height: 38rem;
    padding-top: 9.5rem;
    background: linear-gradient(155deg, var(--cream) 0 72%, var(--apricot-soft) 72% 100%);
  }

  .gallery-title {
    font-size: clamp(4rem, 19vw, 6rem);
  }

  .gallery-count {
    bottom: 2rem;
  }

  .gallery-grid {
    columns: 1;
  }

  .gallery-close {
    flex-direction: column;
    align-items: flex-start;
  }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    transition-duration: 0.01ms !important;
  }
  .reveal { opacity: 1; transform: none; }
}